Forget Your Keys."

[lopebix427]

It’s almost inevitable that you’ll forget your keys at least once in your life. Cowboy gets inspiration for this funny email subject line. They’re a brand that sells bicycles. The purpose of the email is to promote their bikes that automatically lock when you approach them.

So the message is that you can safely forget your keys. The person who receives the email can immediately find the answer by opening the message.

automatic bike promotion email copy
8. "Should One Be Afraid of the Dark?"
Posted by: 1973 Ltd

1973 Ltd, a marketing agency, manages to grab email recipients’ attention with a compelling argentina telemarketing data question, prompting them to click through to find the answer. Note the nuance in the word “dark” in the tech/software context.

When they click on the email, their customers are greeted with an unusual design that reflects the themes of “darkness” and “horror.”

witty email subject and content
Here’s how the agency used the CTA button in the email: perfect contrast and crisp text.

red CTA button in an email