If we look deeper into the data obtained

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After more than 80,000 downloads and for the eighth consecutive year, the digital business company Flat 101 presents its Annual Conversion Study 2023. A report that has become a national and international reference for understanding the situation of the digital ecosystem in Spain. The study includes data obtained from more than 1,150 digital businesses and a qualitative survey carried out on more than a thousand people.

According to the report and after analyzing a total of 19 sectors, the average conversion rate** in 2022 fell by almost 10% compared to 2021, going from 1.22% to 1.20%, resembling the results obtained in 2020.

A significant fact is that email conversion exceeds 2%, a percentage that shows the importance of correctly working on the content, retargeting and loyalty strategy.

Another relevant contribution of the study is that when analyzing conversion by browser, we see that Edge is ahead of Safari, Chrome, Android or Firefox, reaching 2.58% conversion.

Within the 19 sectors analysed, the report shows that Food Delivery, NGOs, Parapharmacy and Supermarkets occupy the top positions with the best conversion rate, well above other sectors such as DIY, Construction and decoration or Education.

In addition, in order to establish the best sales strategy for our digital business, it is vietnam number screening necessary to take into account the day with the highest conversion rate. According to the analysis carried out, Monday is the best day to convert while Saturday is the day with the worst conversion rate (1.04%).

, APP vs Web, we observe that the user prefers to make their purchases via APP. This is because the consumer already knows the product and is interested in it, which makes them a qualified user.

The origin of web traffic is another of the highlights of the study. Organic traffic continues to be the leading channel for acquisition, with sectors such as Travel and Food standing out. Food Delivery, Fashion and NGOs are those that generate the least organic traffic.

According to the Study carried out by Flat 101, Android remains the winning device in terms of traffic, ahead of iOS, whose weight has decreased slightly compared to 2021, going from 33 % to 30.68% of conversions. On average, 62.93% of transactions are made from an Android device.

For more information, we attach the complete Annual Study on Conversion in E-commerce and Digital Business. You will be able to analyze it, delve into the data and, of course, help us to give it maximum dissemination. We will be very grateful.

*For more information, contact us at [email protected] or by phone at +34 621 28 41 84

** Conversion rate: Metric that analyzes the relationship between the number of users who visited a website and the number of users who performed a specific action within the site, such as a purchase, registration, or download.