Why this structure works

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This is particularly helpful because SaaS companies have long sales cycles and rely heavily on building strong customer relationships. 2. For Services If you offer services, rather than software or physical products, here’s a typical agile marketing team structure you can adopt: Leadership Product owner (Marketing lead/Strategist) Scrum master (Agile coach/Project manager) Core execution team Content marketing specialist Designer (Graphic, UX/UI) SEO/PPC Specialist Marketing automation specialist Data analyst Growth and customer-focused roles Demand generation manager (Growth marketer) Client relationship manager Social media/Community manager


: This structure is similar to the one for SaaS companies, but the Client Relationship peru number screening Manager role makes all the difference. This role ensures a focus on customer retention and satisfaction, which is crucial for service companies that want to build strong client relationships and deliver personalized experiences. 3. For Agencies If you run an agency, you likely manage multiple clients and campaigns simultaneously. To ensure your agency meets client demands while maintaining flexibility, here’s how you should structure your agile team: Leadership Product owner (Account Director) Scrum master (Project manager) Core execution team Copywriter Graphic designer SEO Specialist Paid media specialist (PPC) Marketing automation specialist Data analyst Client-focused roles Account manager (Client liaison) Media buyer Social media strategist Why this structure works: This structure works for agencies because the roles cater to clients specifically.