Today we are going to learn about consumer needs according to Maslow. Consumer needs represent the factors that drive people to make purchasing decisions .
Understanding and identifying customer needs will allow you to provide a product or service that people will actually find useful .
Knowing the consumer needs your product or service meets also helps you create a marketing plan to describe in no uncertain terms why consumers need to buy what you sell.
Customer needs begin with a physical or emotional iceland number screening need, desire, or whim, which can be assessed according to different theories, including Maslow's hierarchy of needs.
Once a customer actively begins the research process, other types of customer needs come to light, which will be of particular importance to marketing campaigns.
Consumer needs may be related to physiological survival and feelings of security, belonging, esteem and self-actualization.
Consumers also need accessibility, functionality, convenience, accurate information, transparency, easy communication and other factors when searching for a product or service.
Maslow's hierarchy of consumer needs
Abraham Maslow was a psychologist who proposed a theory of needs, stating that some human needs are more important and common than others.
These needs can be laid out in a pyramid, with the most basic needs representing the base of the pyramid: physiological, security, belonging, esteem and self-actualization.
The elements necessary for survival form the broad base of Maslow's pyramid. These needs include food, water, rest, and warmth.
There are many products and services to meet these physiological needs, and because everyone needs them on a daily basis, there is high competition in this field.
For example, think about all the different ways you can eat lunch today: farmers market, grocery store, fast food, restaurant, delivery, etc.
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