What is the Average Email Open Rate?

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industry to industry. According to current data from MailChimp ,

➤ The most opened emails are those related to hobbies and the open rate is 27.35%.

➤ Emails sent by government institutions come in second with a 26.52% opening rate.

➤ Emails sent about art and artists are in third place with a 26.03% open rate.

However, they found that the average email open rate across all industries was 20.81%.

They also identified the top 3 industries with the highest click-through rates. According to their survey,

➤ The hobby sector has an industry standard email open rate of 4.78% .

➤ The media and publishing sector has an industry standard email open rate of 4.55% .

➤ The government sector has an industry standard email open rate of 3.65% .

Now that we have some theoretical knowledge about email open rates, it’s time to increase your email open rates!

How to Increase Email Open Rates?

1. Build an Organic Email List
Quality or Quantity? That is the real question.

The quality of an email list is more valuable than its quantity, which is why companies that try to buy large amounts of leads to jump-start their marketing programs tend to have low open rates.

Example of a discount popup to grow your email list with a product image
Offering a free trial, running a contest in exchange for an email address, or offering an easy subscription method are much better ways to build your list organically.

Example of email list growth popup with green CTA that says “Get 15% off”
Pop-ups like the one above are very useful tools for building an organic email list .

You can create your own customized popups with a good popup builder and offer your visitors an easy way to subscribe to your email list.

All you have to do is log in to your Popupsmart account and choose and customize one of the pre-made templates that fit your brand's overall style.

A simple email popup pre-made template from Popupsmart
You'll be amazed at how a simple template like the example below can transform into a highly customized and transformative tool that will supercharge your email marketing campaigns.

Grow Your Email List Now with Popupsmart!
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2. Keep Your List Updated
Don't forget to update your email list and remove inactive subscribers.

You may want to send an email to people who haven't interacted with you in the last 6 months or more.

You can take the chance to re-engage, then remove them from your list.

According to Oracle :

“Invalid rates are the quickest way to trigger filtering and blocking on your new IP.”
Also, if you want to keep your list up to date, try checking in with your subscribers every now and then to see if they are engaging.

You can do this by asking them if they would like to update their preferences and information. It’s new zealand whatsapp phone number great to make them feel comfortable with their preferences and how they interact with your business.

3. Segment Your List
People tend to open emails that are relevant. Think about yourself, when deciding whether to open an email or not, wouldn't you choose the ones that are relevant?

You can give your customers this opportunity by segmenting your emails. The table below provides more reasons to segment your email list.

Email Segmentation Statistics
Openings 14.31% higher than non-segmented campaigns.
Unique Openings 10.64% higher than non-segmented campaigns.
Clicks 100.95% higher than non-segmented campaign