The time is now

[arzina221]

From market leader to market follower
With the rise of the smartphone, a host of new possibilities for TomTom. A world that, in terms of potential reach, is beyond cars. But TomTom saw it too late. Google pulled its Maps project out of the beta phase and threw itself fully into the revolution of mobile telephony. TomTom went from market leader to market follower. Too late and thoughtless.

The TomTom application was offered for 80 euros in the Appstore and never reached the numbers they had hoped for. An early partnership with Apple, in which a license is taken out for a free pre-installed version of the TomTom maps app, could have saved the dominant role of the navigation giant. Now these plans are being made again, but just a little too late. TomTom is not alone in this, Garmin is also missing the boat in the rapid rise of mobile as a new ecosystem within the media landscape. Garmin saw the mobile phone as a regular business that you would rather not have anything to do with.


The introduction of mobile has winners and losers. For some companies it is already too late, but for many more companies the future is still a positive prospect. However, it turns out that a large part of companies still do not have a mobile website. Research by Google showed that a mobile-friendly website converts a visitor into a customer. And that mobile-unfriendly websites ensure that the majority of visitors prefer to leave immediately.

This same study even shows that 79% of usa phone data visitors who leave immediately (due to a negative experience), go to a competitor's website that does have a mobile website. The customer leaves without a purchase and the brand is left with a negative customer experience.

mobile_payments

Everyone on alert
When an innovation is introduced, everyone is put on edge. Business models are refined and employees are put in the starting blocks. The eve of the new paradigm has begun. And if we are not careful, we will soon be in a new paradigm again.

Thus, a whole part of Asia is skipping the personal computer era, and so it is waiting for the next landslide in the mobile landscape. Innovations follow each other at an ever-increasing pace, so the question is which parties can switch the fastest. It is a matter of waiting or jumping in, watching or joining in.