Clear and the most talked about signing in League 1

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Together with Valor – Socios de Marca, the telecommunications company carried out an intriguing campaign to reveal that customers who sign up for Claro will be able to watch the Liga 1 channel.

A couple of weeks ago, social media and sports TV shows began to be flooded mexico number screening with a rumor that a Peruvian soccer player who plays abroad was preparing for Liga 1. This generated interest among Peruvians who tried to figure out who it was. Among the speculations, various names of soccer players were mentioned, with Luis Advíncula being one of the most talked about.

Campaign of intrigue
After about 5 days of intrigue, it was revealed through a commercial that simulated a press conference that the person being talked about was indeed the player Luis Advíncula. However, the well-known player was not preparing to play, but to watch Liga 1 , which is now on Claro .

This campaign was launched with great fanfare, and the telecommunications company broadcast the spot through various channels such as television and social networks, in addition to the repercussions it had in various media outlets.

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“This campaign caused a stir in all sports media and social networks, as users were wondering which player was preparing for Liga 1. At Claro we are happy to bet on this type of innovative advertising campaigns , which seek to remain in the memory of all Peruvians. In this way, together with Valor-Socios de Marca we seek to make it known that Liga 1 is now on Claro,” said Melissa Becerra, Residential Advertising Manager at Claro Peru.