Infographic - Inbound Marketing: How to Find Customers in the Age of Digital Revolution

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In this series of articles dedicated to marketing we have also talked about Real Time Marketing , while in this article, after having briefly described the context in which the typical techniques of Content Marketing find application today, we will see that the type of content that is best suited to increasing Brand Awareness is video , and in particular personalized video .






A moment of information overload
We have been living in a condition of constant infodemic for at germany whatsapp resource least 15 years , immersed in that situation that «Treccani» defines as “excessive circulation of information, sometimes not carefully examined, which makes it difficult to orient oneself on a certain topic due to the difficulty of identifying reliable sources”.

In a recent IDC study , 64.2 Zettabytes of data were created or replicated in 2020 , and the same study predicts that by 2025, we will hit the 180 Zb mark . However, of this enormous amount of new information, only 2% was saved and retained in 2021, while the rest was consumed or cached and then overwritten. This last figure also gives us an idea of ​​how small the portion of truly useful knowledge produced every second is in such a context of information overload.

The volume of commercial communications has also been inexorably growing and has contributed significantly to the exponential growth of the amount of data created, consumed and stored in the world. For example, already in 2007, according to the New York Times, Americans were exposed to approximately 5,000 advertisements per day.7