Long term ROI Facebook marketing

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Facebook as a social database
You can gain insights for product development based on the Facebook dialogue with your fans, but also extrapolate characteristics of the target group and apply them in your advertising strategy outside of Facebook. Simplistically speaking; if it appears within your Facebook database that a specific group (for example women) talks a lot about a certain product, then that can be input that you can apply in your advertising strategy outside of Facebook, making your online marketing more successful (and thus increasing your ROI).

The use of Facebook as a customer support platform is a proven strategy that has been successfully applied by many companies, such as Vodafone and Windows . But with the aforementioned Facebook Custom Audience, it is also possible to easily investigate whether the Facebook fans among your customers are less likely to switch to a competitor than customers who are not Facebook fans; in other words, churn limitation.



Indirect ROI for the long term
garyIn Gary Vaynerchuk's video: 'What's the ROI of your mother' Vaynerchuk indicates between the lines that the ROI of social media cannot be captured in one metric, but should be seen as a complex system of influence, exerted over a longer period of time, which ultimately results in an effect (positive or negative). Just as in upbringing you cannot point to one or two moments that have shaped you, but the total has contributed to who you are.

In this case, it is no longer about Facebook but about the development of social media in general. Eric Qualman's Social Revolution updates provide an overview of the latest developments and the jordan phone data size of social media. Below are a few highlights:

Consumers already spend more time on social media than on portals;
Consumers spend 7 hours per week on Facebook;
And 6 hours per month on mobile on Facebook;
In the UK, over 50% of mobile traffic comes from Facebook;
The fastest growing group on Facebook; women between 44-55;
25% of searches refer to some form of user-generated content;
34% of bloggers talk about experiences with a brand;
90% of consumers trust peer reviews, 14% trust advertising.
If you place the above developments alongside the following trends, an interesting picture emerges with regard to traditional transmitter-oriented marketing communication in.