The digital consumer in 2019: better understand their needs

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The digital consumer in 2019 is not the same as the one in 2018. The Internet has been one of the most transformative innovations in the modern era, driving generational changes in the way consumers live and shop.

Since then, brands have worked to meet the needs of users. Consumer trends are changing and will do so again this year.

While computers brought the Internet into the home for the first time, mobile connectivity ushered in a borderless Internet , giving consumers instant access to any information from anywhere. More importantly, however, it helped consumers connect, ushering in a technology of mass participation.

Digital consumers now use a wide variety of devices to connect to the internet and interact with digital content. But the digital habits of the digital consumer in 2019 are changing faster than ever. Some trends are already taking root but will grow in importance and impact your strategy.

Understanding the digital consumer in 2019
With more than half of the world’s population online, your ability russia number screening to connect with consumers is largely determined by the strength of your digital marketing strategy . These trends will help you optimize your strategy, seize new growth opportunities, and reach your target audience more effectively.

1.- Real-time searches change the customer journey
Google receives 63,000 searches every second on a typical day . Many of these searches are done on a smartphone when a need arises. These instant queries give the consumer the power to make purchasing decisions. Without the need for middlemen. And without the need to direct them to a specific product.

The question is no longer just how to ensure brands appear in key online search moments but also about the kind of role they should play, including how they influence and affirm the experiences people seek in real life.

Digital research gives consumers the ability to begin their experience earlier in the purchasing journey. This creates opportunities for customer engagement that helps customers explore their product and service options early.

It allows them to do research wherever they are, on any device they like. These consumers will combine their search results with influential information and product specifications. And then they will make their final decision.