Shoppable Image Ads from GoogleGoogle has introduced a new type of ad unit that will allow advertisers to display shoppable images on publisher websites. Google Shoppable Image Ads are banner ads that allow shoppers to see prices and items for sale in an image .
For advertisers, Google’s Shoppable Image Ads are an opportunity to put their product in front of the eyes of targeted audiences. According to Google, one-third of shoppers look for images before purchasing: “ A third of shoppers said they looked for images before going to the store to buy. The growth of street style and online influencers shows the movement toward searching for lifestyle images for visual inspiration .”
According to the search engine, Google’s Shoppable Image Ads slovenia number screening will benefit publishers by allowing them to offer shoppers the opportunity to purchase seamlessly. “ For example, a shopper might visit their favorite blog like This Time Tomorrow, and see a selection of visually similar deals after clicking on the tag icon on the image .”
Google Shoppable Image Ads will only be available to a select number of publishers at first. More will be added in the coming months. Eventually, Google plans to extend this ad unit to image search results.
« For publishers, it's an opportunity for buyers to be able to shop seamlessly. Over the next year, we'll continue to roll out this experience to more publishers. We're also going to test new surfaces like Google Image Search. Here, too, we know that buyers are looking for inspiration .»
The image above shows an example of what regular image ads will look like and a mockup of what they may end up looking like in image search. Google’s Shoppable Image Ads allow advertisers to highlight shoppable ads in published and curated content from Google’s publishing partners.
Another new feature from Google: Video Showcase Shopping Ads
Shoppable Image Ads from Google
Google Shoppable Image Ads aren’t the only new addition to Google Ads. Google is rolling out another space for sellers to expand the footprint of their video assets. This type of content is displayed in the featured image position. After clicking on the ad, the video plays in full at the top of the Google-hosted landing page. A space that features a selection of products from the advertiser’s product feed.
According to Google , when it comes to finding new products and narrowing down their choices, nearly two-thirds of shoppers say online video has given them ideas for their next purchases . And more than 90% of these people say they’ve discovered new products and brands through YouTube.
Video Showcase Shopping Ads help shoppers engage more deeply with your products. This is Google’s first video-enabled retail search ad unit. It’s designed to help you provide a more immersive, contextual experience for shoppers.
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