Benefits of having brand communities

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Brand communities are groups of users who share interests and tastes for the same brand without having to be geographically united. In this way, social relationships are created between users and the brand, which both parties can use and develop. In short, well-created and established brand communities allow for a participatory experience with customers and take advantage of it.

Building brand communities is necessary for brands that want to grow without necessarily making a larger investment. Taking care of followers and users is also part of the campaigns that can be carried out. These proposals are part of digital marketing strategies, in the same way that email marketing , SMS marketing or others can do.

Benefits of having brand communities

Brand communities represent a total adhesion of users to the south korea number screening brand. Therefore, the relationship established between the two generates numerous benefits, both for the brand and for the users themselves.

On the one hand, brand communities help reduce customer support costs . Nearly 50% of companies with brand communities report annual profits. These savings can also amount to between 10 and 25% annually.

In addition, brand communities allow users to know their opinions first-hand. Thus, by asking followers directly what they think about a certain product or launch, data is obtained even before launching a campaign. The information received on social networks, for example, is really relevant. All of this improves engagement, converts more leads and retains more customers.

Finally, brand communities allow the brand to continue to be exposed even without carrying out campaigns. In this sense, by talking about or recommending products from the brand, the brand's branding is perpetuated. Credibility grows, as does its influence, and practically without carrying out specific campaigns.

Brands with the most followers on social media
Before the advent of social media, brand communities also existed. But they were smaller and located on different websites and blogs . Social media connected all the world's users, on the same platforms, to brands. That is why today, brand communities are located mainly on social media.

Brands with the most followers are those that generate the most interest, but that doesn't necessarily mean they have a more united brand community. The number of followers is a piece of information that should be taken into account, especially to assess the interest that a brand and its products generate, but it's not everything. As with influencers , one can make the mistake of only giving importance to the number, over engagement, for example.