Users who need to create an account are asked to fill in their password, so that they can log in with this password the next time to continue ordering. In the ordering process at Bobshop.nl, users are asked to fill in the 'password' field. What is wrong with the text 'password'?
Image: The 'password' field at Bobshop.nl creates a lot of uncertainty for the user.
All fields, such as name and address details, date of birth, telephone number and email address must be filled in. These are known to the user and can be filled in without any problems. They are all known data to the visitor. He reads the fields as:
'fill in your name'
'fill in your address'
'fill in your place of residence'
'fill in your date of birth'
'enter your email address'
For your visitor it is logical that he can fill in all the fields without having to think of anything new. But while filling in the form the question also appears: 'password' (he reads: 'enter your password'). Time and again during usability research I have seen doubts arise about the 'password' field.
Visitors think, just like with the other fields they have to fill in, that it is already known data and that they must therefore already have a password. Because they do not have this immediately at hand, they dive into their mailbox to look for the password of the webshop. Of course without result. The distraction and uncertainty that the user experiences with this, you want to prevent, because it increases the chance of failure in the ordering process.
To prevent distraction and uncertainty in this field, it is best to include sentences such as 'think of a password' or 'choose a password'. In this way, you encourage the user to actively think of a namibia phone data password. In this way, you leave nothing to chance in this field and you prevent the chance of uncertainty and therefore unnecessary failure in your ordering process.
4. 'Administration costs'
Never use the word 'administration costs' in your webshop. You are already asking your visitors to make an effort during the ordering process, to pay for the order and you may also charge shipping costs. Also administration costs? If you also have to pay administration costs, the visitor will quickly decide not to buy from your webshop. The perception of the visitor will be that you are very expensive and your potential customer is gone.
administration costs
Never use the term 'administrative costs'
5. 'Form'
Website visitors hate the word 'form'. It gives visitors an unpleasant association, namely that it takes a long time, is difficult and unclear. Think of filling out a tax form. Awful! Visitors do not want to fill out a form, but want to buy from you! Therefore, avoid this word within your ordering process, but also on the contact page of your webshop, for example.
Image: Visitors don't want to fill out a form, they want to buy.
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