Personalize your content to attract users

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Since 2016, 75% of brands have invested more in content marketing and 76% have created more content than the previous year. It is therefore clear that companies consider content marketing to be a good digital marketing strategy. However, in 2018 this is no longer enough. Personalize your content to attract users, that is your goal for this year.

The growing desire to create content has resulted in a huge amount of information that can be overwhelming for users. This poses a new challenge for marketers. That is why personalized content attracts users because it is undoubtedly different from the rest of that huge amount of information.

But creating personalized content is nothing new. In 2008, a study by the University of Texas showed that personalized content makes users feel that they have some control over what they want to see and saves them from information overload. Today, consumers are already accustomed to receiving personalized content experiences tailored to their needs.

There are clear examples that support this theory. Amazon, for ukraine number screening example, sends personalized newsletters with content related to or inspired by actions that its buyers have previously performed or that have interested them. Netflix recommends series or films that they may like based on what they are consuming.

On the other hand, Google auto-completes search suggestions and Facebook adapts its news based on the content you have liked or shared. These are examples that demonstrate this change in trend. Therefore, if you want to be innovative and attract your users, personalize your content and you will reach your audience more easily.

Personalization positively influences users' opinion of your brand
onespot chart user opinion about your brand

According to a study conducted by OneSpot, data supports the idea that there is a relationship between the time spent having an interesting conversation with a person and the impression they will have of you.

The same is true in the digital world and especially in content marketing. The more you care about your audience, the better the content you offer them and the more you respond to their real needs, the better your brand image will be because you will gain notoriety.

87% of consumers surveyed say that personalized branded content positively influences a brand's image. So, personalize your content to attract users.

Consumers seek and expect to receive specific content related to their preferences. And that is possible when there is enough user-specific data that you as a brand should know. This way, you can tailor that specific experience to your user.