An underlying cause of BYOD is what is called the consumerization of IT : products like the iPad are ahead of traditional business IT products in terms of user-friendliness and possibilities. The business market – and especially IT departments – will therefore follow consumer trends instead of leading them, as was the case a few years ago. For the IT department and the CIO, this will mean a change.
Mobile strategy
Bill Seibel discussed the importance of a mobile strategy. Because people always have a mobile phone at hand, it is used for an increasing part of the interaction on social networks. Companies like Instagram, which mainly work with mobile, play into this perfectly. Companies that only have a website are threatened by this and will also have to develop a mobile presence. It is important that you do not develop an app “just to have an app”, apps must be integrated with your other systems so that users can actually do something with them, for example make appointments and see customer information. Bill Seibel even talked about the “dark side” of mobile apps: the fact that 70% of the apps do not meet the wishes of users and are therefore outdated and redundant upon delivery.
On day two, Bill showed some examples of oman phone data videos that show how it can be done: Visions that illustrated how an app improves the lives of users. For example, how Putnam Investments helped people save money through an app, in the hope that people would immediately invest the money saved with Putnam.
Many new applications lead to a big data problem: how do you ensure that you can process all the available information? Many companies find that their current technology does not cope well with the 3 V's of big data: the large amount of volume, the variety of the data and the velocity, the speed at which the data has to be processed. For example, Scott Fines discussed the use of smart electricity meters in the United States: together they generate 90 gigabytes of new data every day.
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