Recently I was made aware of a recent initiative; ' Nederland Verdient Online '. And as if that title did not sound ambitious enough, the involvement of Google, ING and PostNL convinced me to take a look. Nice site, piece of video, little text on the homepage, clear call-to-action; a good first impression. The title attracted me the most. And of course the collaboration with MKB Nederland. This could only be good.
Free money
' The Netherlands buys 9 billion online. Also from you? ' was the headline of the site. 'Well, please', I heard myself say, wagging my tail. Stupid question. Click through! The menu bar of the initiative left no doubt about its intentions; 'free website', 'free web shop', 'more customers' and 'receive money'. The latter in particular appealed to me. Not least because I had concluded that this initiative could mean the end of pedantic internet agencies – such as ours. 'Receive money' therefore sounded appealing for several reasons.
60 seconds
A video of exactly 1 minute told the rest: that an awful lot of people bought their stuff online and threw train wagons full of euros over the digital bar with a roar of laughter. Hosanna! According to the site, it didn't matter what I was going to sell; a free shop would make my turnover splash up against the attic skirting boards. Guaranteed. You understand, my enthusiasm was almost impossible to contain. The only negative emotion in me was directed at my tipster. Why was I only told now that I could also earn money online? If I had known this earlier, I would have already been 'in'.
Drunken Mermaid
While the most prominent qatar phone data button [Start a webshop>>] beckoned to me like a drunken mermaid, somewhere in my head common sense kicked open a window. 'Free money doesn't exist', I told myself and decided to critically examine the initiative.
It turns out that 'receiving money' is a way of saying that you can earn back a hundred euros if your webshop banks via ING. There is also free advertising credit. These are vouchers that Google dumps in my mailbox so massively that I regularly have to enter through the back door. And that free shop? It turns out that it is mainly designed around the digital inability of the Dutch middle class and is not about seducing the demanding modern consumer. There is a nice link with the payment environment of ING and the parcel service of PostNL. And statistics. This way you can clearly see where your valuable visitors leave your 'webshop' empty-handed and screaming. I may be wrong, but as a visitor that was my only need.
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