Greenpeace's new campaign denounces how nugget consumption affects the environment

[sakib30]

The environmental organization Greenpeace has launched a new campaign in France against the destruction of ecosystems that tells a unique story: that of a chicken nugget . The audiovisual piece begins by showing a fictitious fried chicken brand called TGC, making a clear reference to KFC in both the name and the logo and packaging of the products. It then uses reverse narration to demonstrate the negative effects that the consumption of this type of fast food has on the environment.

The video covers the process of making the nuggets, raising the chickens, and transport and production.
The video deals with the process of making the nuggets, raising the australia number screening chickens and transporting and producing the feed for these animals at a fast pace reminiscent of a factory. It is on this last point that Greenpeace focuses to denounce the damage that the massive imports of soybeans by Europe do to the ecosystems of South America, which are gradually destroyed by the development of extensive agriculture of this legume. In fact, the claim of the campaign is “Au bon goût de brûlé” (With a good burnt taste), which relates the frying of chicken with the intentional burning of forests to use them as fields of crops.

French animation and design studio H5 is behind this campaign, which was created entirely using archive videos , which is more environmentally friendly than a conventional shoot. The video was directed by Ludovic Houplain, co-founder of H5, and edited by editor Yann Malcor. The DJ and electronic music producer Étienne de Crécy designed the soundtrack that accompanies this piece, which invites us to reflect on the sustainability of the current model of fast food production and consumption.