Boxing Day, an opportunity to improve customer relations?

[chameli]

Today, a very important and traditional English event takes place: Boxing Day. Just like Thanksgiving , Boxing Day has undergone a transformation from a traditional 15th century celebration to a commercial celebration. Boxing Day has always been a time to offer something to the less fortunate. At its origins, Boxing Day was a time of sharing and in 1871, Queen Victoria proclaimed this holiday.

However, the commercial and marketing opportunity has its origins in football ten years earlier. Indeed, on December 26, 1860, the first professional derby in the history of football took place. A meeting between the oldest professional club, Sheffield FC and its neighbor Hallam FC aroused a lot of interest. From then on, the directors of Sheffield FC sold off their prices to fill the stadium. By doing this commercial action, Sheffield FC created a tradition that extends today to the Christmas period. job function email list


As for the brands, they have managed to make this day an interesting marketing and commercial opportunity. Today, an English brand that does not rely on Boxing Day loses notoriety and this harms their customer relations. So let's see how Boxing Day is a profitable strategy for brands that create actions around this event.