Vizz , the talent representation agency of the Webedia group , has announced the creation of a new business division focused on the lifestyle sector, which will be led by Blanca Gallego, an expert in influencer marketing.
Blanca has spent the last 5 years managing influencers and lifestyle campaigns
Gallego has a degree in Advertising and Public Relations and in bolivia number screening Audiovisual Communication and is a passionate professional in content marketing and brand consulting. Her professional career has always been linked to the digital world and she has spent the last 5 years managing influencers and lifestyle campaigns at Go-Talents. Before that, she had worked at the CEU San Pablo University and at the McCann agency.
Blanca has shown herself to be very excited about joining the agency and has explained that in the new division she will maintain the spirit of Vizz, seeking to differentiate itself from other agencies by considering that the talents have an enormous capacity for development . She also explained to Reason Why that Vizz has " the capacity, the structure, the desire and the expertise, which together with my knowledge and know-how of the lifestyle market, are necessary to develop this vertical."
Bringing a new way of working to the lifestyle sector
The influencer representation agency already exclusively manages several high-reaching lifestyle profiles such as Marta Díaz, Rebeca Stones or Paula Gonu, but with this move, according to Gallego, Vizz intends expand its portfolio of clients to "be able to offer a more premium service, both to clients - being able to provide them with the profiles most suited to their brand and campaign - and to Talents."
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