Coca-Cola creates the resilience anthem with Katy Perry and Aitana

[sakib30]

Music has proven to be a real lifesaver during lockdown. We have shared songs from balcony to balcony, it has starred in virtual concerts through social networks and it has lifted our spirits in those difficult days of the health emergency. And now it is part of the message of hope and optimism that Coca-Cola is sending out in the face of the final stretch of this complex year.

“Resilient” is the musical theme with which the brand wants to connect with young people, giving them courage in the last weeks of 2020. The singers Katy Perry and Aitana , accompanied by the Dutch DJ and producer DJ Tiësto, are in charge of giving voice to this anthem of resilience, and also star in the video #OpenToBetter, directed by Chloe Wallace. The song premiered globally on November 13, after a first listen on BBC Radio 1 'Best New Pop' and is included in Katy Perry's latest album, “Smile”.

"Resilience is the word, the ability to adapt to an adverse situation"
It is, as Coca-Cola explains, “ a song of hope, a purpose of ada bulgaria number screening pting to change, of moving forward and accepting that everything that comes will make us stronger if we stay together .” The song is made “ for all those who have forgotten the smell of a hug, those endless chats between classes with classmates or, simply, for those who have become accustomed to seeing themselves through a screen during long work days. Resilience is the word, the ability to adapt to an adverse situation .”

The brand's aim is to spread a message of hope, especially aimed at the new generations . “ For many young people, the crisis has prevented them from living key experiences and moments in their lives. That's why this song is especially dedicated to them ,” said Walter Susini, European Head of Marketing at Coca-Cola. “ For 136 years, Coca-Cola has used its voice to help unite people around the world. In light of the current situation, we have created the 'Open' platform, with which we highlight how the world is changing and invite people to appreciate what we may have previously taken for granted .”