The best examples of 404 pages manage to recover the relationship with the visitor. From an error that could drive them away from your domains, you can move on to a relationship prepared, even, for conversion. HTTP Error 404. Page Not Found. You have surely reached some pages of this type. The problem is that most of them maintain the original design, which is not the most advisable.
The 404 error is an HTTP status code indicating that the host was able to communicate with the server but the requested item does not exist . Along with the 404 error code, the server usually sends a text explaining the reason for the error. Many servers display a web page by default that includes the 404 code and the phrase " Not Found ".
But did you know that you can create engagement with these pages? Servers can be configured to display any page in case the requested one does not exist. And this is an advantage that you should take advantage of. Here are some key points and examples of 404 pages that you can draw inspiration from.
Why is it important to be creative on 404 pages?
404 page examples
Since the user has reached a page with cameroon number screening an error, you have already captured his attention. But you must explain the situation to him. And indicate in a friendly manner that there has been an error. In addition to offering him the option of returning to your website, either to the homepage or to a point that interests you is another option. The best thing would be to be able to use a search engine so that he can perform a new personalized search himself.
With a custom 404 error page, you can turn the error you made around and minimize the user's frustration. Surprise your users by designing your 404 page in a creative way. This way, you will improve your image and the level of trust will increase.
Here are 5 of the top reasons that perfectly explain why you should create your own 404 page:
1.- More indexed pages
Using custom 404 pages will increase the number of pages indexed by search engines. Your website probably has several broken links. This can be an advantage as you will be able to link to pages on your site from the 404 page.
If your website has a lot of pages, there are probably some broken links as well. Link to internal pages through your 404 error.
2.- Increase your conversions
When you create a 404 page, you are deliberately accepting your mistake and you should benefit from it. One way is to give the user something in return that benefits you as well. An interesting resource is to put a discount voucher as a reward. There are several types of rewards that you can see in the examples of 404 pages. In this way, you will make the user forget your mistake and, in addition, you will reward him.
Another option is to make recommendations for related products based on what they were searching for. This can increase your sales rate as you are giving the user another purchase option.
3.- Show your brand's personality
The 404 Error page has no identity, it is not personal and it is also very serious. Show more proximity to your users by creating a personal page that shows who you are.
It's a way to create interaction with the user. Take advantage of the 404 error to express yourself and communicate with the user . Make visitors feel good and see you as a brand with personality.
4.- Build your brand image
Use it to build a strong brand image. You probably work on your brand image with different actions. Add this option to your list. The key is to show that, despite the 404 error, you are a strong and interesting brand.
Avoid the feeling of vulnerability that your company is exposed to with this type of page. It is important to avoid this by maintaining your essence. Therefore, the page must be similar to your corporate image and your website must be related.
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