Everything related to the digital world and the strategies you have been working on is based on a science. And the laws of marketing are what set the guidelines for their proper application.
In fact, one of the most important marketing books , " The 22 Immutable Laws of Marketing" by Jack Trout and Al Ries, focuses on this aspect.
Marketing is an ordered system of knowledge . And although canada number screening it is constantly evolving, it is important to detect whether the laws of marketing can still be applied in all scenarios. Especially now, when this science is developing natively in the digital environment.
The 22 Laws of Marketing by Trout and Ries
laws of marketing
1.- Law of Leadership
Under the motto " It is better to be first than to be best ," Al Ries and Jack Trout argue that it is essential to occupy first place.
Of course, the laws of marketing also apply taking into account certain minimum conditions. That is to say, being the first to launch a product or service does not mean that you have to launch it half-heartedly. On the contrary, being the first also implies being the best . Therefore, your strategies have to be constantly worked on and optimized.
Being first means being top of mind for your target audience. And if you achieve this, it is very difficult for your competition to take that position from you.
2.- Category Law
“ If you can’t be first, create a new category where you can be first .” This is one of the laws of marketing that arises in case the first law is not fulfilled. What do you do if you can’t be first? Be second? Would you settle for that? Why give someone else the option to stand out?
Every market category has a leader. And that is why the laws of marketing tell you to look for a new one where you can be number one. Or, simply, be the first to give a new approach to that category already created.
For example, imagine you want to build your personal brand as a photographer. It would be very difficult to become number one in the wedding photography category, as it is a very competitive market. But what if you were looking for new areas to stand out?
You could be, for example, number one in animal photos or children's photos or even in marketing for photographers. It's all about doing an analysis of your digital competition and determining those categories where you could excel.
3.- Law of the mind
laws of marketing
“ It’s better to be first in the mind than first at the point of sale .” It’s vital that your target audience thinks of your brand when making a purchase. Especially since in the digital environment, competition is greater. And it’s much easier to switch from one brand to another in a matter of seconds.
The product that enters the consumer's mind for the first time wins the war. Building customer loyalty will make you stand out. The simple fact of wanting to remain in the top of mind of your target audience should be reason enough to work to build customer loyalty. And if there is one aspect in which these loyal consumers can really help you, it is to improve. No one better than a user committed to your brand will tell you what they think about you . They will be willing to answer your surveys and evaluations and their answers will be of great value.
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