I call this a mature approach: having these metrics with a client is a sign that they know their business well enough

[[email protected]]

If you don’t have this understanding yet, that’s okay. It’s never too late to come to this. Small businesses that are scaling up or startups (when the product is new and specific) work out their sales funnel and prices gradually.

(!) If you decide to calculate this whole story, keep in mind: as a rule, the price of a lead through PPC marketing channels (Google Ads, Meta Ads, etc.) is higher than “direct” leads that come to your brand or through word of mouth. Remember that PPC marketing is needed for scaling, when you want more clients, or in your niche it is the main source of clients.

5. The client is ready for constant improvements to the site
In one of my articles I wrote that running and optimizing advertising estonia telegram campaigns is a constant search for ideas and hypotheses to increase efficiency. A website is a key element in the sales funnel. This is where an application or sale occurs (exception: lead ads campaigns on Facebook/Instagram).

Accordingly, with full-fledged Internet marketing, a website is not something that you make once - forget - remember a year later - update. No, it needs to be constantly analyzed and improved: add new information blocks, remove old ones that are not interesting to users, improve its speed, make it more convenient, and so on.

If the site is on a constructor like Tilda.cc — great! PPC marketers themselves will be able to make minor improvements. If it is custom or created on platforms that require support from IT specialists (WordPress, Bitrix, Laravel, etc.) — then you should definitely be ready to allocate the resources of a web designer and developer.

6. The client controls the work of the sales department
The speed of response to a user's request, the speed of a call back are critical for sales. All this should happen within 1-2-3 minutes (at least during working hours). Remember that at exactly the same moment, the client can simultaneously send requests to your competitors. Whoever answers first and provides quality advice will win the fight for the client.