What I find interesting is that when you search for a specific brand on a mobile phone, you are not immediately asked to download the app. Research shows that apps ensure a higher level of loyalty and engagement. And when visitors are searching for you, they are already showing that desired loyal behavior. That is also the moment when you should ask people to start using your app and actively encourage the download.
App promotion in practice
I find it strange that in many cases companies do not actively promote their app when someone specifically searches for their brand or product type. Take the example below. Albert Heijn has a very good app (Appie), which has won many awards. Why is the mobile searcher not immediately informed of this when he searches for the brand via Google?
If you have an app and are convinced that it is useful and relevant for many users, then simply use the possibilities that are obvious within search engine marketing. Does your app solve a daily problem? Can you do something very useful with your app? Does your app provide a solution or satisfaction for many people? Then let them know when they are searching for something on their mobile, by simply linking your advertisements in Google Adwords directly to the various app stores, so that your app is immediately visually visible in the search results, as Restaurant Gustavino does in the example below.
Simply create your own download strategy by uae phone data following the steps below and make your app even more successful.
Step 1. Objectives
Define clear objectives that are part of the strategy. What is the number of downloads you want to achieve, what may a download cost, linked to the turnover you expect to get from your app?
Step 2. Keyword research
Then determine which keywords you want to be found on. Think broader than specific product solutions or just the name of your app. Do keyword research and use the Google keyword tool for example .
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