Paper catalogues are now a decorative item on a coffee table (with a luxurious appearance) , an always valid resource in

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Paper catalogues are now a decorative item on a coffee table (with a luxurious appearance) , an always valid resource in the office and an excellent hook as material at trade fairs. In addition, these catalogues are now only sent on demand, because having their digital alternative, with an identical layout, means an increase in costs that many companies are not willing to assume. However, they allow services and products to be offered in an easy, comfortable and very user-friendly way.

So, are paper catalogues useful? At Marketing M we say YES, resoundingly.
In marketing terms, a physical catalogue is an accessible source capable of providing basic information at a glance. It attracts traffic to the store or any website and, in addition, easily reaches sectors of the public in areas with difficult access to the Internet. But also other people who, it has been studied, have a lower consumption of a brand.

On the other hand, paper catalogues also open a window to the future thanks to their innovative interactive techniques. We are referring to augmented reality, but also to QR codes. This interaction aims to lead to consumption, but without directly pushing direct purchase. Rather, it facilitates possible multi-channel shopping experiences , a key factor for the present and also for the future.

How to make a catalog work?
At Marketing M we know this and that is why we design catalogues that allow the products and services offered by our clients to be displayed in the most effective way possible. What does it entail? Basically, the display of attractive images and quality information that, combined, are capable of increasing sales.

is the middle point that unites the company and the client. Because the belize number screening catalogue gives a face to any business. For these reasons, when creating them we will have to ensure that they show coherence with the mission, vision and values ​​of each company. In other words, the company must be faithfully reflected through the graphic design and the texts that are included. Specifically, and just as we do with posts or press releases, we invite readers to follow stories and aesthetic statements that fit with their preferences as a target audience.

Time to step forward
After reading this, do you think your company is ready to switch to a paper catalogue? At Marketing M we make your design and content tasks easier. Contact us and give it a try!