In the popular context, football is the most famous and widely practiced sport on the planet. Given the frenzy and excitement of waves of fans around the world, it becomes an excellent advertising medium and investment for brands, and that is something you should know cook islands business email list how to take advantage of.
In the middle of summer and with many football competitions taking place at the same time (Copa América 2015, Gold Cup 2015, Women's World Cup 2015), you should know that the amount of resources moving in the football industry is monumental.
According to estimates by FIFA (Fédération Internationale de Football Association), the organisation had a surplus of CHF 816 million between 2003 and 2006. Of this amount, 92% (CHF 2.986 billion) was generated by international competitions, in particular the television broadcast of the 2006 World Cup in Germany, which accounted for CHF 1.66 billion.
However, for the benefit of marketing professionals, you should know that of the total income from this study and economic analysis, CHF 714 million was obtained from marketing rights, which implicitly involves marketing .
This becomes a value chain that you can take advantage of to market your products or services -when applicable-, or if you are a creative and marketing agency, to generate new ideas around a project or client of yours.
During football season, stay informed within the mainstream : during football cup season, networks like Twitter and Facebook tend to have unusually high activity , so positioning a content, activity or promotion can be a great key to bring your product or service to the public eye.
Global Twitter activity on the 2014 World Cup final, Germany vs Argentina. Original link at http://t.co/MY2iwsQM7t
Global Twitter activity on the 2014 World Cup final, Germany vs Argentina. Original link at http://t.co/MY2iwsQM7t
With this in mind, you can make football a successful channel within your marketing . You can start by generating allusive content where you include football in the middle: when doing content marketing, you can include the hashtag of the moment, the outstanding footballer of the day or jump on the meme bandwagon in a professional way, taking advantage of the momentum.
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You can also offer promotions around events : if, for example, you are running an email marketing campaign focused on the purchase of digital devices or televisions, you can mention that they are “the best way to not miss the next football cup.” This way, you will get straight into the minds and emotions of your audience.
You should know that it is very important that you analyze how you can make a mix of your product or service with this sport so that it does not look really forced and absurd.
Ready then? Share what other methods you know to leverage football in your marketing.
Did you know?
In much of Latin America, the largest revenues come from the transfer of players to European leagues, funds from television broadcasts and advertising on shirts. On the European side, television rights, advertising, ticket sales, marketing and sales cover a large part of the budget.
