Brand Reputation: What It Is, How and Why to Manage It

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Brand Reputation: What It Is, How and Why to Manage ItUseful

Working with brand reputation is a complex, multi-level process. It is not enough to deal only with experts, social networks and reviews. Monitoring sentiments in all popular sources of ratings and reviews should be at the center of the brand development and promotion strategy. Brands that do not cover all areas will sooner or later face reputational damage.

According to statistics, 55% of users check reviews before each purchase and 41% from time to time. Thus, it is enough to say that fighting reputation can help sales. In addition, a positive croatia b2b leads image increases the site's ranking in search engines - Yandex's internal algorithm pays great attention to the overall level of trust in the brand when assessing the quality index.

Brand reputation is a summary of consumer assessments and expectations. These assessments are formed based on feedback from customers, employees, and business partners who have already interacted with the company and formed an impression of it. In the modern world, a user's impression of a company is no longer conveyed only verbally. Today, people actively share information about brands on the Internet, publishing reviews, feedback, and comments. Thus, almost any opinion about a company can become the property of a wide audience. When these impressions reach a certain volume, they begin to influence the trust of people who have not yet interacted with the company.

What does brand reputation consist of?
By creating a company card on all important platforms, an organization helps its audience discover and become familiar with the brand. However, the fight for user loyalty on external resources is no less important.

The company interacts with clients in four main areas:

Publishing content about the company on the Internet.
Creation of brand communities in social networks with support for activity.
Maintaining an official blog with regular publication of updates.
Working with users outside the zone of influence on forums, opinion aggregators, review sites, social networks and other platforms that are at the top of organic search results for key queries.
The main goal is to expand the company's presence as far as possible. Effective objection resolution and active customer support bring more benefits than just being able to present yourself well in your own news feed.