How did emojis come about?

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Emojis appeared around the 90s , with the Japanese creator Shigetaka Kurita, who worked for NTT DoComo, the largest cell phone company in the country.

The conception of emojis came about amid the pager craze and their growing consumption by teenagers, who were thrilled when the company decided to add a heart to make text messages cuter.

However, there was some time between the heart and armenia phone number resources the faces with multiple emotions. This is because the company decided to abandon the symbol to make its devices more suitable for the business public.

Why use emojis in email subjects?
Most mobile devices , whether smartphones, tablets or notebooks, have tools and systems that allow the use of these icons when writing or on social media communication platforms .

According to a survey carried out by Experian , a multinational company based in Ireland, 56% of companies that used emoji to make email subjects more attractive achieved a higher opening rate .

Therefore, some sectors, such as digital marketing , have applied figures and animations to their publications and emails to increase the number of hits and promote their visibility.

How to use emojis in email subjects?
Now that we’ve seen what emojis are, a little about their history and why you should use them in email marketing, it’s time to learn some good practices to put this strategy into action. Stay tuned!

Test with a small audience
Start using emojis in a small sample of your mailing list . Compare the performance by sending messages with traditional subject lines to another group.

Don't overdo it
Avoid using multiple emojis at the same time and avoid those that are widely used , don't follow the same path as your competition!

Consider whether the emoji makes sense in the context of the business
For example, an emoji that had a high read rate in Return Path’s study may not be effective in your campaigns. To avoid mistakes, be aware of your company’s brand identity and be careful about how you use each emoji.