How Marketers Can Get Started

Engage in sale leads forums for valuable lead-generation strategies
Post Reply
hoxesi8100@
Posts: 370
Joined: Thu Jan 02, 2025 7:12 am

How Marketers Can Get Started

Post by hoxesi8100@ »

Newsletter platform Beehiiv launched a free LTV calculator to calculate the lifetime value of your subscribers. HubSpot has a free AI search grader that helps you evaluate your brand performance in AI search results. Wiz launched a free QR code generator.

And I have good news: You don’t need to be a VC-backed business or a big brand to build free tools.

I’m a bootstrapped scrappy founder building free tools, and I first learned about this marketing tactic when I was Head of Growth at Product Hunt.

I saw these crazy solo founders, and I realized you don’t need to have a million-dollar budget anymore to build free software. (In fact, it may even be easier for solo hackers and startups because there’s less oversight, little to no bureaucracy, and minimal need to prove definite ROI.)

Marc Lou is one such solo software founder and huge advocate of free tools.

“I am a developer, and I love building apps,” he azerbaijan number library explains. “But I also need marketing to pay the bills. Free tool marketing is symbiosis. It consists of launching free and viral mini-apps to promote your main startup.”

free tool marketing example, tweet announcing Marc Lou’s free logo makerSource

Lou recommends the following guidelines for the best results:

The tool must be free — that’s how you create a viral loop.
One feature is enough. It must be super simple.
The name should tell exactly what the tool does. That’s how people remember and search on Google.
Post Reply