Ersonal Interest/Entertainment Websites

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As privacy laws and policies at Apple and other closed companies change, more and more marketers are collecting their own data, and ways to leverage that data outside of closed companies to improve the effectiveness of their marketing initiatives have emerged.
Marketers who collect extensive first-party data should consider incorporating a Customer Data Platform ( CDP ) to effectively store, manage, and use that data to improve targeting and retention. A Data Management Platform ( DMP ) can also help marketers collect, scale, and centralize their data. However, DMPs are becoming less common due to privacy concerns, particularly with secondary and tertiary ( 3P ) data.
In addition to managing data and data partnerships with CDPs and DMPs, marketers can also work with Demand-Side Platforms ( DSPs ) to secure relevant ad placements across the public Internet through programmatic auctions.

News is an effective way to reach potential customers, either through programmatic auctions or working directly with publishers. Some marketers worry about brand safety when advertising next to algeria phone number material quality news content, but research debunks this myth.
Among Gen Z respondents, 67% were willing to purchase for a brand that ran its ad next to a quality news article about crime, compared to 69% for a brand that ran its ad next to sports content (traditionally a safe environment for brands).
Stagwell
Going back to the aforementioned study, The Trade Desk respondents asked which top three channels they most associate with premium brand advertising : Newsletter/Blog (36%)
Online news magazines (34%)