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If your marketing and sales strategy is not considering the concept of neurosales, you should know that you may be losing a considerable number of customers without even knowing it.

The expression first appeared in 1970 and has since been the basis of a series of studies that aim to evaluate the relationship between the human brain and its purchasing behavior.

In this content, we will explore the concept of neurosales and discuss its current applications. In addition to the technique, it will be possible to understand its practical benefits, such as reaching out to the public and customer loyalty.