As we saw just before, the Buyer Journey is a purchasing process that is carried out at the sole initiative of the buyer. It is he who identifies a need and then begins the purchasing process.
This does not mean that you have no role to play, quite the contrary!
Knowing the stages of the buying journey, from awareness of the need to the final purchase decision and loyalty, allows you to know where, when and how to position yourself. Whether B2B or B2C, your bolivia phone number library goal will be to lead the buyer to choose your products or services.
There are differences depending on the context (B2B or B2C), but in all cases you can rely on the four main stages of the purchasing journey below.
buyer_journey-tunnel
The four main stages:
To better understand the four stages of the Buyer Journey, let's imagine the case of a company's website that generates little traffic.
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