We hear more and more about the term phygital in marketing, cambodia whatsapp data particularly in B2C and retail. This term, which appeared in 2013, is a contraction of two terms that seem to be opposites. Phygital is therefore made up of a physical part and a digital part. Closely linked to Generation Y and Generation Z , phygital aims to personalize the customer experience.
Initially thought of in a BtoC economic model, the BtoB universe must not ignore this evolution of the customer experience. Thinking about phygital strategies is a way to digitalize your entire environment, whether internal or external.
Today, Generation Y is fully present in the world of work and Generation Z is already pushing the door. Generation Y has already revolutionized the world of work, whether in terms of human resources or tools. Among these tools, those related to digitalization have pushed companies to comply with these consumption patterns.
Generation Z, which is now entering the job market, will also bring its share of new developments. Generation Z has always known the contribution of digital technology, but its dearest wish is to give space back to humans.
Phygital therefore meets their expectations and helps build trust and loyalty across all channels. Therefore, we will see how phygital brings new perspectives for improving the customer experience?
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