emails sent Why is click-through rate important? The CTR gives an indication of the level of engagement of your emails and, therefore, their quality. In practice, if your campaign has a call to action, the number of clicks can help you understand how interested people are in what you propose. It is clear that transactional, informational and newsletter campaigns do not necessarily have a CTA: consider this aspect when evaluating the performance of your email campaigns! In Italy, the average click rate is 2.05% . If we consider the click rate in relation to only the emails that are opened ( click-to-open rate ), we reach 6.
43%. 3. Bounce rate/Bounce frequency Bounce indonesia telegram data rate is another really important KPI for newsletters and your email marketing campaigns. This percentage indicates how many emails did not reach the recipients or bounced back . Bounce rate = (# of bounces / # of sends) * 100% Emails can fail to reach their destination for a variety of reasons. For example, because the recipient's email is full, or because the address in the list is incorrect. But the problem can also occur if your emails are considered low-quality or spam by your users' email providers.
What should the ideal bounce rate be ? 0%! However, it is very difficult – if not impossible – to reach this number. In Italy, the average monthly bounce is 2.07% . Remember that the higher the bounce rate percentage, the more likely it is that there are technical or quality problems with your campaign. To improve your bounce rate, evaluate how you collect email addresses and create strategies to activate users who do not interact with your emails . Create quality emails, that is, interesting for your audience and well structured and formatted, to avoid being perceived as spam and give continuity to your campaigns.
- Board index
- All times are UTC
- Delete cookies
- Contact us