it is vitally important that in the awareness phase - when the client detects that he has a problem or a desire and begins to investigate solutions or when he already knows that he has that problem/desire and is looking for how to solve it/satisfy it - when we collect the client's email, the content must be aimed at solving the client's problem and not focus on the product that the company sells. That is, if we have a fumigation company, we do not focus on our insecticide, but on the problems that the client may have with insects, the causes, etc.
In this section we should also mention the sales funnel , that is, the process of visitors to your website, from the first moment they encounter the website on Google to the final objective, the purchase.
3. Nurture leads
In this phase, Marketing buy azerbaijan whatsapp number database must feed leads with information until the necessary criteria are met so that they are passed on to the sales department and finally become a buyer.
And after having carried out Content Marketing, we must continue using other types of strategies so that the leads include us in their mental map when they want to provide a solution to their problem. As for the techniques that we can follow, we find email marketing because it is a very effective tool to consolidate the relationship with the client. And it allows us to send our potential clients all the information they need to become clients, for example, information about how long it takes us to offer a service, about payment options, about other clients, about the frequent doubts that other clients have, etc.
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