Artificial intelligence (AI acronym) is entering everyday life: it is no coincidence that we hear about cars capable of recognizing the owner simply by their facial features. This is an advance in human-machine interaction and, to understand better, just think of the AI prototypes introduced by Apple with the virtual assistant Siri or Google with its Assistant, or the ever-increasing integration in the services offered by social networks, as in some new features from LinkedIn in 2018 .
In light of such an orientation, how can AI also influence the entrepreneurial choices of companies?
Marketing is also the analysis of the message conveyed by an image. In particular, a human mind is able to evaluate whether the images, the photographic sequence and the effects used for an advertising campaign respond to the taste of potential customers and the objective of the message. Artificial intelligence can perform the same task, with upstream programming. Once a sufficient amount of data is present in the network, AI is able to choose the contents to use independently based on an objective metric (for example, the conversion rate of a web page that contains the given image).
Personalization
A company that certainly uses AI is Amazon, which australia telegram phone number list a sea of data (purchasing habits, purchase history, pages visited the longest, abandoned pages, etc.), without algorithms, manages to create correlations and personalize the offer.
Amazon is constantly changing suggestions in real time based on your searches!
Predictive analytics
Artificial intelligence will continue to transform the way we shop online, but the most transformative changes for e-commerce will actually be how online retailers and B2B companies analyze customer journeys and make marketing-mix decisions. Predictive analytics will enable AI to make judgments and predictions that until now only humans have been able to make.
What will all this mean? With predictive analytics, online retailers will be able to trace the path that led the shopper to finalize a purchase, understand whether or not a product will be discounted and predict the propensity to purchase.
We can consider Amazon as one of the pioneering companies in understanding and identifying the products and interests of each customer, a model to follow (but not on the strategic side, where we must try to defend ourselves from Amazon !) and imitate to adapt to the innovations that AI is trying to develop more and more.
Artificial Intelligence in Creative Marketing
With continuous development, it is possible to extend the functionality of AI in different sectors. Or rather, it would be right to draw a line between: "extension of functionality" and "replacement". AI, as we have already said, is being implemented to such an extent that it is raising some concerns, especially among those involved in communication: Will AI replace the work of web marketers and analysts? Probably not, but AI will be used alongside digital marketing to obtain a higher ROI than the competition
As for images, we can cite some practical examples of Artificial Intelligence that is very widespread among apps, such as: EyeEm, a marketplace for selling and buying images taken by smartphones, and Prisma, an app that combines art and photography to obtain unique shots in which creativity and reality merge.
With EyeEm you can buy millions of images thanks to AI matching with your searches.
From the point of view of writing, AI interventions are even more “invasive”. Still remaining in the world of apps, it is necessary to mention the progenitor: Shelley, the first app capable of writing horror stories and publishing them through its Twitter profile. Moving towards an increasingly practical and functional direction, we must also give space to the applications Crystal and Grammarly. Both have the objective of analyzing the content and helping us improve it by following the advice relating to communication style, syntax, tone of speech, etc.
