Preview, don't forget it
Below the subject line, in the user's inbox, they can see a snippet of the email. This preview should be informative, giving the user clues as to what they're going to find, but not revealing too much . Leave them intrigued so they'll want to continue. This way, you'll get them to open it.
Discounts and offers for those users who have purchased
Do you have a list or database of those contacts who have made purchases? If so, use it to launch promotions, discounts or exclusive offers for them . This is a good way to build customer loyalty and encourage repeat purchases.
Special dates
A good time to send an email is on a special date; the client's birthday, Christmas, the beginning of the summer/winter/autumn/spring season, etc. It is a way of reminding the client that they are important to you and that you keep them in mind, as well as getting them to remember you.
Stock reminder
Out of stock products that are back in stock? Notify the customer! You never know when a customer has been disappointed because they were unable to purchase a product they wanted but it was out of stock or unavailable . This can mean losing a sales opportunity. However, by sending them this reminder you have the opportunity to win them back.
Transactional emails
Welcome emails, thank you emails, email validation emails, etc. are also key to email automation, since they can become the starting point for new interactions by the user, and therefore, a new email sending. This way, the email sequence does not end.
This technique has been in use for a long time. For example, the Simyo telephone iraq telegram mobile phone number list operator gave you free GB every time you recommended it to a friend and they became a new customer.
Rewarding customers who recommend you is a good way to attract the attention of new users , but above all, to build loyalty among existing ones.
Monthly Newsletter
To ensure that your customers receive your emails, they must be subscribed. To do this, sending a monthly newsletter with relevant information that provides value to the user is a great option.
For example, a compilation of news, new products on sale, the best posts of the month, interviews with experts in the sector, curiosities, etc., that manage to attract attention, captivate them and make them not want to unsubscribe from our emails and stop receiving commercial information.
Email automation is one of the most effective strategies if done correctly and taking into account the user's interactions, interests and needs.
We are going to tell you the personal story of a colleague with her permission. In her free time, she loves to write as a hobby. Since her searches are related to books and writing, she started receiving advertisements about an electronic ink tablet for writing. Every day she received different information about the same product, thanks to the videos and information sent, the brand achieved its goal. After about a month, our colleague arrived at the office with the tablet.