Dollar Bill 1
How much do the digital giants make?
In 2016, Enel sold for €70.6 billion, Alphabet (parent company of Google) for $90.2 billion . Facebook also defends itself well in terms of turnover: in 2016, the most famous social network sold for $8.81 belgium telegram phone number list with growth rates of 51%, mainly driven by mobile.
Why are they growing in double digits?
To achieve their advertising visibility and business generation goals, company marketing (even the most traditional ones) tries to better monitor the most used online platforms such as Google (which also manages YouTube and Maps) and Facebook (which is starting to monetize Instagram and Whatsapp).
The advertising market is now primarily digital and companies like Facebook and Google have gained market shares close to monopoly in several countries around the world (not just the USA and Europe).
Google Adwords is still the only paid advertising tool that allows you to identify the moment in which a subject is truly interested in something: long live Adwords ads and SEO.
Facebook has developed a variety of real-time tools for targeting its many users (I cite Custom and Lookalike Audiences) that are becoming more and more targeted; the 2016 numbers are impressive especially if you consider that their advertising platform is still far from Google standards ( to date for European companies the only means of payment for Facebook Ads are credit cards and Paypal ). If FB then starts to cross-reference targeting well with Whatsapp, Messenger & Facebook for Work chats, then Zuckerberg will have built the “ advertising big brother ” that will keep us company for years.
Of a world population of more than seven billion people, We Are Social has estimated that 46% use the internet, 51% use mobile devices and 27% are active on social media via mobile: with the growth of these penetrations we can assume that for at least five years the digital giants will live off the proceeds even just thanks to international "roll-outs".
What is the situation of Web marketing in Italy?
The latest Assinform report published on March 9, 2017 shows a growth from 2015 to 2016 of +1.8%, which in my opinion is underestimated. The growth is stronger if we also take into account Digital contents and Digital Advertising which advances with a +7.2%. Beyond everything that emerges it is very clear: even in Italy digital advertising is growing, dominated by the giants of digital made in the USA and traditional advertising on paper, TV and radio is flagging, dominated by more local partially digital operators such as Mediaset, RCS and Espresso.
