What is social selling? 15 years ago, if we had been told that we could buy using a keyboard and a screen and from the sofa, we would have thought that the person explaining it to us was crazy. However, it has been shown that the Internet + social networks have become the epicentre of commerce , radically changing our consumption habits.
Initially, social media became a means of disseminating brands' messages to attract and attract the attention of users. However, over time, companies have discovered the potential of these networks for direct sales, known as social selling .
What is social selling?
We can define social selling as a set of techniques that allow us to use social networks as a sales tool .
For example, interacting with customers or potential customers to help them throughout the entire purchasing process, that is, from the moment they meet you, discover your products or services and decide to purchase them.
The main objective or idea of this new sales technique is to generate trust in the user . That is, to create a long-lasting relationship with the user, getting to know them, understanding their problems and trying to solve them. It is no longer enough to just show them the product, but it is essential to create interaction to generate a long-lasting and trusting relationship.
Therefore, it is essential to turn social networks into a sales engine .
Pillars of social selling
Build trust
User trust in a brand is essential to ensure the purchase of a laos telegram mobile phone number list product or service. Social media is a good way to gain this trust , as it allows you to position yourself as an expert in your area or sector.
To do this, you must build a solid and unified corporate image across all your social media, publishing relevant content of interest to your users, always in line with your values.
Take care of the lead
All the actions you take should be focused on providing value to the lead , showing them that you know what you are talking about and that you are a specialist in the sector. That you are there to help them, support them and offer them the best service.
More humanized treatment
Until recently, the number of posts and the amount of content were the most important factors, but it has been proven that a little quality content is better than a lot of content that doesn't contribute anything . For this reason, brands are currently trying to send more personalized and human messages, so that users see that behind each company there is a group of people who make it up, and that they don't rely only on the automation of content as if they were robots. A closer relationship builds trust.
- Board index
- All times are UTC
- Delete cookies
- Contact us