The word "almost" is there for a reason, which we will explain below. Still, search engine advertising or SEM should be considered within the strategies of the marketing plan .
And this is so for the following reasons:
It is the most effective and profitable advertising that exists. Almost always.
It is essential to capture qualified traffic in the early stages of the campaign.
It is the most effective and profitable advertising that exists. Almost always.
Why? Because the ads are shown to a person list of timor leste consumer email who is actively searching for, and has a specific need, the products or services that we are going to advertise.
If we are able to solve that need by showing them the right ad and taking them to the right landing page, the success rate is very high.
And to this we must add the fact that we will only pay for the clicks that occur. If our ad appears 100 times and only 10 users click on it, we will only pay the cost per click of those 10 users.
It is essential to capture qualified traffic in the early stages of the campaign.
Constant changes in search engine algorithms and social media are making it very difficult to attract high volumes of qualified traffic using SEO techniques or publishing content on social media. In addition, these changes require a significant effort and investment, with long-term results.
Time is a luxury that we often cannot afford. We need to start getting results as soon as possible, which means attracting quality traffic quickly.
Search engine advertising is the best way to achieve this.
Be careful though, because although it seems the easiest to manage, in reality, it is the most complex.
Search engine advertising platforms are presented to users in an attractive way, inviting them to create and launch a campaign themselves in just a few simple steps. The problem is that these campaigns are launched on "autopilot" which is supposed to automatically make the necessary changes to bids and even to the wording of the ads to ensure that the campaign is a success.
The user simply has to accept and enter the billing information. It is very expensive.
The truth is that search engine advertising platforms are very sophisticated. And precisely from their sophistication and complexity arise management and optimization possibilities that should be left to experts.
Nothing is more profitable than a well-managed search campaign. And nothing is more useless and expensive than a poorly managed search campaign.
Take a look at one of these platforms if you want. Go through their menus and explore the options. It would also be good to go through their tutorials. And when you have convinced yourself that this is not your job and that you need to dedicate many years and have a lot of experience to handle it, pick up the phone.
SEM should be included in almost every marketing plan strategy
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