But the world of web personalization does not end here : in fact, there are numerous forms of personalization that are undoubtedly less evident but equally , and perhaps more, effective .
These are micro-personalizations, mostly of texts and messages, which have the objective of adapting the communication addressed to the user based on their browsing behavior or their cluster of belonging .
But let's find out in more detail what it is and why we can consider web micro-personalizations a valid opportunity especially in the eCommerce field.
Web Micro-Personalizations : Every User, a Different Story
Offering users who access an online shop a personalized and engaging browsing and purchasing experience is essential to improve the performance of the eCommerce itself both in terms of revenue and audience loyalty .
Ultimately, the goal is as simple as it is list of andorra consumer email ambitious to achieve: to equip the online shopping experience with those components and features that distinguish the offline experience .
Web personalization thus allows you to shape the communication and offerings of your online shop as a good sales assistant would do in a store .
And web micro-personalizations? They intervene at the most strategic moments and points to reassure and accompany the user in the navigation and purchasing path .
These are small text messages that are often displayed, as anticipated, in the most salient sections of the shop such as the product sheet or the cart page .
But how can we make the most of web micro-customizations?
Audience segmentation profiling
