You don’t get to operate at such an impressively high-level of business without a lot of hard work and meticulous operation.
What its users don’t understand (and why would they? They rich people phone number data really don’t need to, after all), is how many regulations contain the practices of the email services, and how much responsibility they hold for the health of email operation from ISP to ISP.
That brings us to today’s topic. We’re looking into one of the Mailchimp means of protection; protection for both parties involved in the process. So, with no further ado—what is the MailChimp Omnivore warning? And how does it affect its users?
What is Mailchimp’s Omnivore?
Mailchimp’s Omnivore is a service in their product that scans each new email you add to your mailing lists. Omnivore goes through the lists and identifies potentially bad emails, such as those that are inaccurate, have typos, outdated, or are potential spam traps.
mailchimp omnivore 1
Source
The reason why Mailchimp does this is to prevent you from sending out emails that result in hard bounces. If you have a list of bad addresses, Omnivore will give you a warning and prevent you from sending to that email list.
The problem with Omnivore is that you’ll get a warning but you won’t know which specific email addresses are a problem. So, you have a hurdle for your email campaigns until you resolve the warning.
Naturally, you want to remove this warning. To do that, you need to remove these bad email addresses first and have a spotless email address list.
The first step is to get a list of valid emails with a service such as Bouncer. With our tool, you can decrease your level of risk and completely eliminate the Omnivore warning. Just upload your lists to Bouncer, and it will show you invalid emails, spam trap emails, misspelled emails, and all other broken email types.
But first, let’s find out why Omnivore is used in the first place.
Protecting their Mailchimp servers as well as your domain reputation
Omnivore wasn’t created just to be a nuisance to Mailchimp customers. What its users often don’t realize is that Mailchimp is governed too. If their servers become blacklisted for inadequate activity, the whole system suffers, and that includes the operations of its customers. The abuse complaints will land on Mailchimp’s shoulders, the same way as they do for the senders.
