Therefore, when creating and implementing a marketing strategy, social selling can be more useful or the same as others such as WeChat or Telegram. In addition, WhatsApp also allows you to include platforms like brazil telegram users mobile phone number list Facebook, Instagram, and TikTok, which is a big added advantage. And as if that wasn't enough, it allows you to create and manage a "free WhatsApp directory" , which offers huge potential when it comes to promoting, selling or buying products through the said platform.
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The previously mentioned, that is, the success and recognition of WhatsApp as a strategy and means of business marketing, can undoubtedly be easily verified when we visit the company's website or its physical premises, and we find that among the many ways of contact, how to buy how to sell , or to provide support and customer service, the said messaging application is available to him.
So much so that the term has become popular Marketing WhatsApp . Refer to the full potential (functions and advantages) of the specified program, which is able to make a person, company, brand or business , you can get closer to your current and potential customers to promote and create the necessary effective sales between them.
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Related article:
How does WhatsApp make money if it's free?
Free WhatsApp Directory: How to Create and Manage It?
Free WhatsApp Directory: How to Create and Manage It?
What is WhatsApp Free Directory?
a free WhatsApp directory can be described simply and clearly as a functionality or an exclusive feature from WhatsApp Business that allows interested parties to share products and services with their customers who are users of the WhatsApp application.
Also, some interesting facts about this feature or features are:
It was released in 2020.
The catalog allows you to add photos of goods or services ( up to 500 articles or elements) . In addition, information about its price, description, web link and product code to make a purchase.
It is very easy to use, so any person (entrepreneur) or company can easily create the necessary catalogs without additional design knowledge or third-party assistance.
It serves as an excellent additional sales channel, ideal for running a seamless online store in a way that accelerates the growth of any online business.
Attention : The option to add prices to the catalog is only available in some countries.
A quick guide to creating and managing it successfully
A quick guide to creating and managing it successfully
Create a catalog and add a product to it
The steps to be taken to create a catalog for the first time and add a product or service are:
We open the WhatsApp Business application.
At the top of the main window (list of chats) we must click on the "Advanced options" icon (usually represented by 3 vertical dots or a vertical arrowhead).
Next, we must directly click on the "Catalog" option if it is a web or desktop version, or first on the "Business Tools" option and then on the "Catalog" option if it is a mobile version to start creating directory.
Once created, we must click "Add new article".
When creating a new article, we can add up to 10 images of it, in addition to entering the name of the product or service and additional details such as: price, description, website link
and product or service code.
To finish, we only need to click the Add to Catalog option.
It is important to remember about this procedure that the images we upload for any product or service in any catalog will be subject to a preliminary inspection by WhatsApp to confirm that they meet the requirements of the commercial policy of the platform . Therefore, if the result is positive, they will be automatically added to the catalog.
Whereas, conversely, if some images are rejected , they will display a red exclamation mark next to each rejected image. However, the specified rejection can be appealed several times (3) by clicking on the rejected article and then clicking on Send a request for re-checking and entering the reason for the appeal.
Control which items customers can and can't
Control which items customers can and can't
Control which items in the catalog can be hidden or seen. For customers, you need to perform the following steps:
We open the WhatsApp Business application.
Then click on the Advanced Options icon.
Next, we click on the "Catalog" option.
Next, we click on any product or service, then select the Edit option and go to enable or disable the Hide Item option.
After completing the previous step, we have to click "Save" to finish.
It is important to remember about this procedure that hidden elements will still be displayed in our catalog manager with an icon on the image of the article. Whereas for customers, a note will appear on the product information page that we have hidden the product.
Remove the product from the catalog
Remove the product from the catalog
The steps to remove a product or service are:
We open the WhatsApp Business application.
Then click on the Advanced Options icon.
Next, we click on the "Catalog" option.
Next, we click on any product or service and go to the bottom of the section that contains information about the product.
And to finish we have to click Delete Article and then click OK option.
