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SEO applied to podcasts: how to improve your organic traffic
What should you do to improve SEO and position your podcast?
When we talk about SEO strategies for podcasts, that is, organic positioning strategies, we have to keep in mind that there are two types: those that are going to be carried out on the podcasting platforms themselves and those that are focused on positioning on Google.
How to rank your podcast on Google
Ranking your podcast on Google works in a similar way to ranking your blog posts, so you'll need to carefully consider your SEO strategies. However, when it comes to ranking on Google, podcasts have their own peculiarities. Below we give you a series of tips that can be very useful regardless of where your podcast is hosted:
Do a keyword search : on the platforms where you belarus phone number resource host your podcasts, there will be areas where you have to include the title and summary of each one. It is very important that you include keywords in them so that when a user searches for podcasts on those topics, yours can appear in the search results. To find the most suitable ones, you have both free and paid tools at your disposal (such as Semrush) that can be of great help. During your research, you will find keywords with many searches and keywords with less, each one has its good and bad side. The former, despite having a large audience, have greater competition. Meanwhile, the latter, despite having fewer searches, will allow you to climb positions more easily. The key will be to find the balance between them.
Use them appropriately : Once you have chosen your keywords , it is time to include them in your episodes in the way that your podcasting platform allows you to. Most commonly, they allow you to include a title, a description and a URL. However, whatever it is, it is important that you include them in a natural way in the text that will accompany your podcast and that you do not overuse them.
Embed your episodes on your website – It’s very common for people who make podcasts to only post their podcasts on podcasting platforms. This isn’t a bad thing, as these types of websites are the best place to host and distribute content of this type. However, to improve your ranking on Google, it’s a great idea to embed your episodes on your website along with short written transcripts that include the keywords you want to rank for. In these blog posts, it’s also important to include these keywords in the images you include and in the metadata.
Ask your audience to interact : Google values user interaction with content. Therefore, encourage your listeners to share the podcast, leave a rating and comment on it, both on the podcasting platform itself and on your website where you share it.
