Inbound marketing is not about looking for buyers , as in gambling data indonesia phone number many marketing tactics, but about finding them when they need them. It is a decidedly interesting investment, but above all, a convenient one .
This type of marketing is all about being found at the right time by the right customers, or those who need your product/service. You will be able to attract them thanks to your digital channels (website, social pages, etc.) and push them to make a purchase, but the beauty comes now: inbound marketing does not only aim to make customers unknown to you, but also to lead them to become one of your promoters and fall in love with your brand!
Let's find out how!
The Basics of Inbound Marketing
It is possible to find people interested in your products or services , without the need to bother them or bombard them with advertising: simply create content to answer their questions, so they can come to you in times of need!
In today's world, everyone has a computer or a mobile phone, which is used every day to find a solution to every kind of problem, so creating content to put online seems like a smart option, to intercept the demand of potential buyers .
Precisely this quality content is the basis of inbound marketing, created for a well-defined audience and to answer specific questions: the objective is always to provide the consumer with the product or service they are looking for, in this case what you offer.
But what does “quality content” mean? What is it specifically? It is a web page, containing text and images related to a specific research key, to provide a solution to a problem or an opinion on the topic.
For example, if someone searched on Google for “Laundry in Barcelona,” the search engine would provide them with a list of the most relevant web pages to the search keyword, to better answer the user’s query.
By creating quality web pages, created to answer specific questions, you will be much easier to be found through a search engine by those who are already looking for your product/service.
This is the beginning of a process that aims primarily to make your business known and, secondly, to transform the visitor into a satisfied buyer , able to promote who or what has provided a solution to their problem.
The contents, as mentioned above, are strictly digital, so they are intended to be disseminated through specific channels :
websites,
social network,
search engines.
Once you've attracted potential customers, it's time to generate conversions : this is precisely where email marketing comes into play, the ace up the sleeve of all successful companies operating on the Internet.
Email marketing is the key to inbound marketing
After creating quality content that has attracted new visitors to your site, now is the crucial time to start converting them into leads!
First you need to get someone visiting your site to be a contact (potential customer), or a person interested in your product and service, who is willing to give you a name and email address .
To get this is another useful information for your marketing campaigns, it is usually always better to give something to users before asking for it: a discount, an e-book, downloadable content, etc. Today, as today, personal data (name, surname, email, etc.) are seen with greater importance, so everyone expects something in return before selling it.
After carefully thinking about what to “give” to your visitors, you can insert a registration form in your newsletter to convert them into contacts, this way you will be satisfied with both:
the potential client , because he will receive promotions and updates about the product and service he is interested in, in addition to a gift;
You , because you will have obtained contacts to send targeted and specific communications, to transform the contact into a client.
After getting really interested leads thanks to your site, this is the time to generate a conversion or a purchase. How to do it? Undoubtedly, there are several ways to push someone to buy, but there is only one with the best balance between money invested and profits: email marketing .
By sending email campaigns, you can create targeted messages , spend very little, and get effective results in a short time.
Emails are essential to increasing your turnover – not everyone who visits your site will want or desire to make a purchase right away, but thanks to your email campaigns you can keep reminding them that you exist.
It may be a day, a month, or a year, but if you continue to send effective messages with your emails, sooner or later your contact will complete the purchase. Don't give up!
To transform customer contact with email marketing, it is essential, here too, to produce quality content : create email campaigns with unique promotions, with essential advice or that talk about topics that are important to your customers, otherwise you will not be able to establish a relationship of trust that leads to the purchase of your product or service.
