its traffic and now generates about $500,000 in monthly revenue thanks to its SEO efforts. While SEO has a lot of benefits, it can also come with a lot of technical requirements and confusing terminology, making it a pain for busy small business owners . Below, Keval shares SEO best practices and quick tips to help your eCommerce business grow .
Contents hide
1 Benefits of Investing in SEO
2 Find the Best Keywords for Your E-Commerce Store
2.1 Research the best keywords to target
2.2 Make sure the keywords you find have purchasing intent
2.3 Place them strategically on your site
3 Create backlinks and internal links to different types of content
4 Focus resources on ranking collection pages
5 Create a blog that will give you authority in your niche
6 Add keywords to each meta title
7 Removing duplicate content
8 SEO Delivers More Predictable and Cost-Effective Traffic
8.1 Related publications:
Benefits of Investing in SEO
The marketing landscape, especially for small businesses , is changing rapidly due to the rising cost and decreasing effectiveness of paid advertising. And that situation is only going to get worse, Keval says, due to supply and demand issues. SEO, on the other hand, is generally more stable. If you invest time and resources in SEO or decide to hire an agency to help, you don’t have to keep “paying to play.” When your site’s pages start appearing at the top of search results , the traffic you get to those pages increases over time. Appearing at the top increases your brand’s credibility, gets you the most attention, and means you’ll make more sales . You don’t even need the volume of traffic that paid advertising generates . With SEO, “you can just get a couple hundred visitors, and their conversion rate will be much higher,” Keval says, “because there’s intent behind those keywords .
This is higher quality, more predictable traffic." While the time investment or cost of hiring experts to solve an SEO problem may seem high, with less immediate results than with paid advertising, you are creating a steady, ongoing source of income , whereas with paid advertising you will have to continually invest money if you want to make money. For example, if your brand ranks #1 on Google for "rare succulents," people will buy plants from you rather than your competitors. A person searching for that succulent has a higher intent to purchase it than someone who sees a paid ad popping up while browsing the web elsewhere. Now we will move on to the best SEO practices that will help your eCommerce business grow.
Find the best keywords for your eCommerce store
Keyword research will help you identify the words that people type into Google when they search for a product like yours. Once you've identified these words, you can place them in key locations on your site to help different pages appear on the first page of Google search results . When a page "ranks" in Google, it means that it appears on the first page of search results for a given keyword , also called a search term.
Research the best keywords to target
A keyword research tool can help you identify the best keywords for your business. Ubersuggest is a free tool with an upgrade option , as is Moz Keyword Explorer. While Ahrefs doesn’t offer a free version, the $99 per month option provides everything you need to research keywords and track rankings. By choosing a tool , you’ll identify the words people search for most often when they’re looking to buy the product you sell. “The easiest way to do this,” says Keval, “is to search for your product on Google. Find the companies that are ranking on the first page, then just type them into the tool, see what keywords they’re ranking for, and just copy them.” For example, searching for “rosette-shaped succulents for sale” returns search results where the brand Succulents Box ranks first.
Make sure the keywords you find have purchasing intent
There are many reasons why people search for things online. You’re looking for people who are searching with the intent to buy. For example, someone might Google “prickly pear cactus” because they’re looking for pictures of the cactus, or because they want to buy one for their garden. To identify keywords that actually have purchase intent , you need to look at what keywords Google ranks product and collection pages for. “If Google ranks product and collection pages for that keyword,” says Keval, “then you know it’s purchase intent.” For example, the keyword “prickly pear cactus” returns images , a definition explaining what it is, and care instructions. A search for “prickly pear cactus for sale,” on the other hand, returns collection pages. So that’s a keyword that has purchase intent, and that’s what you want to target.
Place them strategically on your site.
Now that you have identified a set of keywords that correspond to the different products you sell, you need to strategically place them on the different pages of your site and build content around them. This means placing keywords in:
]
Meta Title: The title of a page that appears in search engine results such as Google.
H1 Page Heading: The title that readers see at the top of a page, such as a blog post.
Page Meta Description : The description that appears below the meta title in search engine results.
Blog post on the topic: This could be a post defining the topic, explaining how to do it, etc.
Description field on a collection or product page: A block that provides additional information about an individual product or collection of products.
Page URL : The keyword comes at the end, like this: https://www.yourshop.com/the-keyword-only .
