"The Ugly Truth" by Bodyform

[[email protected]]

Personal care product maker Bodyform gained recognition in 2012
thanks to its tongue-in-cheek video response to a guy named
Richard who accused the company of deception. As a child, Richard envied the women
in the ads who, during a certain “happy period,” lived unusually full
lives, sometimes rollerblading, sometimes skydiving. When little Richard
grew up, he was terribly disappointed: it turned out that during that “happy
period,” his own girlfriend was not radiating happiness occupant resident database at all, but on the contrary, she became
simply unbearable.

As the company quickly put together a video response to Richard
, “Bodyform
doesn’t have a CEO, but if it did, it would be Carolyn
Williams, and she would say this”… The pretty woman then
goes on to apologize to Richard, not without irony, and explain what forced Bodyform to deceive her.
The video ends with the heroine taking a sip from a glass of colored liquid that will
definitely remind anyone who has ever seen a
pad ad. Bodyform’s courage
was rewarded with millions of views and “likes” for the video.


Great Motivator Nike FuelBand

Nike is known for its motivational videos about overcoming yourself,
striving for a goal and victories. In 2012, Nike went further, offering a completely
new product within the same concept. The high-tech bracelet Nike FuelBand
made a splash on the market and very quickly turned into one of the most fashionable
novelties among personal gadgets.

Nike FuelBand tracks any physical activity in time,
steps or calories burned, taking into account the load factor that
the user's body can withstand, depending on their physical
parameters.

The user can set a desired daily count, and
the FuelBand will track how much energy has been expended and remind them to
exercise using red, yellow or green indicators
. The color changes from red to green as you get closer to your
goal.

You can track your progress and enjoy small victories
via the web interface or in the mobile application for iPhone. Well, it’s a great motivator for
those who don’t move much, but are constantly planning to start running or going to
the gym “from tomorrow”. And Nike managed to make its innovative
product a part of the daily life of the brand’s customers.


Responsible for Sweden

This is real democracy: the official Twitter account of Sweden @Sweden is run by
the country's residents themselves! This way, foreigners are shown the real Sweden
through the eyes of the country's most diverse representatives. Every week, the title of
"responsible for Sweden" is given to a new Swedish Twitter user. Remarkably,
the posts of "responsible for Sweden" are not censored.

True, there were some incidents. In June, @Sweden management
fell into the hands of a certain Sonia Abrahamson, nicknamed "Hitler", who is
a blogger notorious for her Nazi views. As a result,
Nazi slogans and insults towards
readers appeared on Sweden's official account. Despite such costs to freedom of speech,
Sweden's bold initiative deservedly received a lot of enthusiastic reviews.


A little drama from TNT

The American TV channel TNT announced the start of broadcasting in
Belgium in a very unusual way. In a quiet square of one of the Belgian
cities, where usually nothing special happens, they installed a red button
with the inscription: "Press for a little drama." After
a brave passerby pressed the button,
an exciting dramatic show unexpectedly unfolded in the square with a fight, shooting, car racing and
a half-naked girl on a motorcycle. The show ended with the slogan "We understand
drama."

As we know, half the fun of a flash mob is watching
the reactions of those around you. Thanks to its unexpectedness and spectacularity, everything
that happened on the square of a Belgian town captured the attention of random passers-by,
and then millions of viewers on YouTube. The result is the title of one of the best
viral videos of the year.