Sorting and distributing information based on attributes and behavioral history

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*We also posted banners on the administration screen of our integrated customer management system, Synergy!, but this time we will focus on the effect of the pop-up banners. Promoting new features with pop-up banners The placement and method of advertisements remained the same, but the timing was changed to promote two new features of Synergy! (the LINE distribution function and the Web parts function). Purpose: To raise awareness of new functions Assumption: It has been some time since the new function was released, and the reaction to the release has settled down, but awareness of the new function is still low.


By appealing to site visitors using a pop-up banner, which has chile telegram database never been tried before, it may be possible to spread awareness to people who have not received the information before. Concern: Will users dislike pop-up banners? (= Will the dropout rate increase?) Implementation details: A pop-up banner promoting new features was displayed on the company website homepage and on the Synergy! product homepage. Implementation period: A) LINE distribution function promotion: 6/5-6/21 B) Web part function promotion: 8/20-8/28 Policy overview Page image with pop-up banner Results of the measures Promoting delivery function to LINE Comparison with the dropout rate one week before the campaign: 2.


22 Points improvement 166 clicks/7 document downloads CTC 4.22% Web part function appeal Comparison with the dropout rate one week before the campaign: 4.19 points improvement 89 clicks/1 document download CTC 1.12% The bounce rate improved by an average of 3.18 points for both measures , indicating that users did not dislike the pop-up banners. Comparing the two campaigns, the difference between the LINE distribution feature appeal and the web part feature appeal was nearly four times that of CTC.