In this article we are going to talk about a super useful technique for brainstorming and having a global vision of campaigns: mind maps . We will tell you what they consist of, why you need them and how to create them step by step.
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Mind map: what it is and how to apply it to digital marketing
What is a mind map?
A mind map is a graphic that allows you to represent different topics in an organic way , including key concepts and the relationships between them. In this way, they allow you to better understand a topic or a project.
The term “mind map” was popularized by education expert Tony Buzan, who observed that students who took notes in a continuous stream had a harder time coping with exams. In contrast, students with “messy notes” — with doodles, arrows, images and key ideas — performed better at understanding concepts and stimulating memory.
These are the main characteristics that define mind maps:
They do not have a pre-established hierarchy, but rather the cambodia phone number resource creator himself organizes the ideas according to his criteria.
They use key concepts, usually framed within a shape (such as ovals or rectangles) and connectors such as lines or arrows that link related ideas together.
They include different elements such as colors, shapes or figures to classify the different ideas and highlight the most relevant ones.
They can include images to clarify the most important concepts.
