And while there are many factors that determine the overall success of an advertising or marketing campaign, it has become apparent that one strategy has separated itself from the rest.
That's right. That strategy is email marketing.
How is email marketing russia consumer email list more effective than other marketing and advertising channels?
For most organizations, the true value of a marketing strategy is determined by the ROI it provides.
According to a VentureBeat study , email marketing yields $38 in ROI for every $1 spent.
With this figure, e-marketing is placed above any other “potential” digital marketing and/or advertising strategy used by organizations around the world.
Just for comparison, let's take a look at some ROI figures offered by other popular digital marketing strategies:
Content marketing. While it’s hard to measure, content marketing guru Neil Patel estimated that he achieved a $10 ROI for every $1 he spent on creating great content.
Social Media Marketing. According to a SmartInsights survey , only 20% of businesses believe that social media marketing produces a high return on investment. Furthermore, the survey found that only 48% o
